Artist talkin' business - Kaat De Malsche

We went to visit photographer Kaat De Malsche, she is the youngest artist in the Bernice collection. Kaat lives in an industrial loft on the edge of Ghent's city center. Photography has always fascinated Kaat. Her father captured every movement she made. This made her curious about photography. It started at a young age. On her 18th birthday she got her first camera. A year later her mother convinced her to study what she really liked: photography.

Where do you get your inspiration from?

Fellow photographers that I work closely with: we push each other to come out of our comfort zone from time to time and we help each other where necessary. It may sound cliché or just "very millenial", but social media has also played a major role in how I developed as a photographer.

What is most important to you: concept - process or the final result?

If I have to choose one, I would choose the process. The process overlaps and depends on the concept and the result. Although I have to admit that the feeling is indescribable when seeing a finished print in large format. To realize that there are people who are willing to expose my work in their working or living environment is surreal!

Can you make a living as a photographer?

Yes and no. Photography is my full-time job and I am very proud of it, but I would not just be able to do only art photography. I sell and rent regularly, but my biggest source of income is shooting events; the more commercial side of photography. It is my dream to be able to live of art-projects only, but I have to be patient for that. (text continues under the image)


How did you first get in touch with an art rental?

Two years ago, Bernice asked me if I wanted to add my graduation pictures to their collection. I couldn't say no to that!

Why did you get into this rental business?

For me, as a starting photographer, it was a very interesting concept. I just want to make beautiful things and I especially want to take beautiful pictures. I realized somewhere that it would be a good idea to make my work available for sale and lease, but when it comes to such an organization I suffer from a huge procrastination. Where do I start? Where can I find the right people who are interested in my work? How do I determine my price? It all sounded so overwhelming that I pushed that idea away... out of laziness, I must admit. And then Bernice came up with a proposal that sounded almost too good to be true!

What do you do with the rental fee you receive from Bernice?

It is reinvested in photography. From editing software, the maintenance of my material to traveling (where I make a lot of pictures). There are many "small" costs that accumulate quickly and the rental fee catches them up.

What would you like to achieve in the art world?

I would like to release a book.

Which artwork would you like to purchase if you have all the money in the world?

The Luca Bowl of Luca Beel is currently at the top of my wishlist.

Where is your dream exhibition held?

That's a difficult question. I have a slight obsession with the light that enters into greenhouses, so the chance is real that I would do something with it.

What are the most important characteristics for an artist for you? And maybe you have a tip for beginning artists/photograhers?

Personally I think the most important quality for an artist is patience. And enthusiasm! Les goûts et les couleurs ne se discutent pas. Not everyone can appreciate your work and that is not bad at all.